Kids II is one of the world's fastest growing infant product and baby gear companies, designs, distributes and markets over 100 products under its Bright Starts brand name and also holds the license to design and manufacture products for Baby Einstein and Boppy.
Kids II developed a unique magnetic drive technology called Hybridrive for a new line of products in which they needed a brand logo along with product, packaging and point of sale graphics. The logo needed to portray the new efficient magnetic drive technology that replaces the traditional battery-powered motor in similar products. The rounded friendly typeface and curved line which similates a smiling face (happy baby) also depicts the magnetic technology's reliability, silence, comfort and environmental responsibility since fewer batteries are needed to operate the product.
Designed while working with BOLTgroup
Director of Brand Development: Tim Bogert
Designer: Rachel Martin