In conjunction with Kids' Gallery Singapore's launch of their new premises at Orchard Road, the concept of a fun-filled Carnival was applied to all the promotional materials designed for the Open House.
Phase 1: Pre-launch
Flyers and Postcards emblazoned with the ubiquitous "Are we there yet?" were given out. Accompanied by cute and fun visuals, these hint at the atmosphere of the launch event. The collaterals contain QR code that lead smart garget users to a teaser video on Youtube. Additionally, the "Are we there yet?" images and teaser video were shared on popular social media platforms con-currently.
Phase 2: The launch
The eDM with full details of the event were sent out to all invited guests. Updated images explaining the full event details were uploaded to the school's Facebook page. Large posters were displayed to feature the students' handmade artworks as well as all around the event venue.