I concepted and designed the Kidnap! Facebook game for Travel Channel. You kidnap your friends to your city of choice then force them to answer a quiz to escape. It ran for 3 years, had 27,607,779 completed kidnaps, was the most popular branded game on Facebook and was also in the top 10 Facebook games. In the first year over 12 million Facebook users played the game with an average of 2.5 million monthly users. On average over the 3 years Kidnap! was active, travelchannel.com received 70,000 hits every day directly related to the game. The genius and hilarious copy written for every city in the game was done by the very talented Dan Brill.
Awards
Awards
webby (official honoree – 2009)
MIXX (gold, brand awareness – 2009)
caples (finalist – 2009)
advertising age (digital a-list – 2009)
OMMA (best social advertisement as app – 2009)
forrester groundswell (finalist – 2009)
SAMMY (best in show, best social app, best social engagement – 2009)
DPAC (gold, best branded app – 2009)
MIXX (gold, brand awareness – 2009)
caples (finalist – 2009)
advertising age (digital a-list – 2009)
OMMA (best social advertisement as app – 2009)
forrester groundswell (finalist – 2009)
SAMMY (best in show, best social app, best social engagement – 2009)
DPAC (gold, best branded app – 2009)
cableFAX best of the web (finalist, social media campagin – 2010)
internationalist awards for innovative digital marketing solutions (gold, 2009)
internationalist awards for innovative digital marketing solutions (gold, 2009)
This image is not final game design
This image is not final game design
