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Bēhance

Kid Essentials – "Straw Power"

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  • Kid Essentials is a nutritional drink for kids with a unique competitive advantage - probiotics
 in the straw.  In our launch campaign for the U.S. market, we brought the Kid Essentials straw to life, illustrating in a fun way how it protects kids and enables them to be healthy and active.
  • TV :30
  • PRINT AD
  • PRINT AD
  • PRINT AD
  • People Magazine - consecutive - 1/3 pg + bottom half dps + 1/3 page
  • CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann),   Art Director: Chris Paleczny (Torre Lazur McCann),  Copywriter: Marc Genesee (Torre Lazur McCann),  TV Director: Christina Hodnet (Sons & Daughters), Editor: Andy Ames (Panic & Bob),  Music: Jody Colero (Silent Joe),  Photography:  Sandy Nicholson