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Keurig Now Way

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  • Keurig The Now Way
    Consumer | Digital, Physical
  • OVERVIEW: The Now Way

    BUSINESS: Leading coffee maker in the single serve segment.

    TARGET AUDIENCES: Office coffee systems / Hospitality: Employees, guests and decision makers

    GOAL: Connect the sophisticated technology to the brand's biggest asset: passion around the Keurig system. And create an Evangelist campaign using the voice of the passionate and satisfied customers to influence other consumers and office decision makers.