- Keurig The Now Way
Consumer | Digital, Physical
- OVERVIEW: The Now Way
BUSINESS: Leading coffee maker in the single serve segment.
TARGET AUDIENCES: Office coffee systems / Hospitality: Employees, guests and decision makers
GOAL: Connect the sophisticated technology to the brand's biggest asset: passion around the Keurig system. And create an Evangelist campaign using the voice of the passionate and satisfied customers to influence other consumers and office decision makers.