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Kestrel Bicycles Triathletes Ad

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  • Kestrel Bicycles Triathletes Ad
    Lifestyle ad for triathlon distribution  
  • The 2013 Kestrel Bicycles product line launches a new brand color, and a brand message that focuses on athletes and triathletes of all calibers. This ad intentionally displays Kestrel Bicycles sponsored athletes both in race day action and in casual photography. 

    Ad placement is specifically for distribution during the PHLYTRI event in Liberty Sports Magazine. This ad targets athletes of all skill levels via a tone that is not traditional for the sport.

    Design, art direction, and photo direction.