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Bēhance

Kestrel Bicycles 2012 Catalog

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  • Kestrel Bicycles 2012 Catalog 
    Launch piece for 2012 model line. 
  • Globally distributed product catalog for Kestrel Bicycles. The brand was the first to debut a full carbon frame design. Product information is supplemented with photography of sponsored athletes and teams. Bicycle models are presented on clean backgrounds to best display the aerodynamic frame designs. 

    Saddle stitched A4. High gloss cover.
  • Front cover.
  • Inside cover spread. Brand introduction by Kestrel brand manager on left. Table of contents with photo of Kestrel's highest profile athlete, Andy Potts, on right.
  • Full page describing Kestrel's history with wind tunnel testing. Part of Kestrel history spread.
  •  Product category introduction spread for triathlon focused bicycle models. 
  • Full model page with complete model specifications, platform description, and bicycle photo. Model name utilizes a color system that is referenced in the bicycle geometry portion of the catalog.
  • Bike platform spread. Displays a model with four total levels of component specifications.
  • Bicycle geometry page. Model platform color system utilized for models with shared frame geometry. 
  • Complete inner spreads.