Kensie is a clothing store inspired by the brand identities of Anthropologie and Urban Outfitters. The brand reflects a modern bohemian style, influenced by the natural elements. This ‘woodies bohemian’ look is mirrored in the clothing tags & shopping bag designed using abstract photography of nature. The brand identity of the Kensie mark employs Raleway, an extremely thin san-serif typeface. The thin stroke of the typeface is chic in its simplicity and the slightly organic curvatures of the letters depict the bohemian spirit of the mark.
The essence of this project was focused on the photography of a ‘Kensie girl.’ She is wild in spirit and eclectic in style. Although it was fashion oriented, the photography did not focus on the clothing itself, but the beauty and personality of a Kensie girl.