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Keep it Rehall (final project Artemis 2011)

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  • Keep it Rehall
    Final project Artemis 2011
  • Concept

    Over the years the Dutch have always had a strong love-hate relationship with water. With Rehall as one of only few Dutch extreme sports brands, and wakeboarding becoming one of the fastest growing extreme sports today, the focus on this project is the historical relation of the Dutch with water. To strengthen this concept, the use of Dutch proverbs is used in this short as well as in the other expressions (print).
    The project title 'Keep it Rehall'
    derives from the saying 'keep it real'. It represents the contrast between colorfull swim/sportswear commericals shot at tropical islands and the overall Dutch weather (cloudy, grey and rainy) in which these products are used. Therefore I wanted to create a typical Dutch apparel, rough, down to earth and defensible.

    For this project I created a promotional video, posters and a magazine, which to a large extent can be found below.

    Proverbs loose translation:
    "Na regen (komt zonneschijn)" - "Sunshine comes after rain"
    Poster 1:
     "Het aan je water voelen" - "To taste/feel it in one's water"
    Poster 2: "Geen water te diep" - "No water too deep"
    Poster 3: "Zo vlug als water" - "As quick as water"

  • Promotional video 'Keep it Rehall'
    Location: Down Under Cableway, Nieuwegein - The Netherlands
    Music: Justice - Waters of Nazareth, courtesy of Warner Music 2007
    Idea and moodset: Marijn Willigenburg
    Shot and edited by: Robbin Mazurel, Tom Rietveld and Ivo Rietveld
    Gear: Canon 60d, Canon 70-200L 2.8, Sigma 120-400 OS and a GoPro HD.
  • Poster 1 'Het aan je water voelen'
    Model: Bram
    Styling and photography: Marijn Willigenburg

  • Poster 1 'Geen water te diep'
    Model: Quint
    Styling and photography: Marijn Willigenburg
  • Poster 1 'Zo vlug als water'
    Model: Ricky
    Styling and photography: Marijn Willigenburg
  • Keep it Rehall Magazine
    'Index' spread

    All titles are formed from two different fonts, separated by a torn paperline. This represents the transition from above water to below water and the refraction of (sun)light.
  • Keep it Rehall magazine
    'Memories' spread
  • Keep it Rehall magazine
    'Tricks' spread
  • Keep it Rehall magazine
    'Wakeboard Events' spread

    Photo by Marijn Willigenburg
  • Keep it Rehall magazine
    'Dutch Art' spread
  • Keep it Rehall magazine
    'Clothing add 'spread