Corporate Identity for Kebun Binatang Surabaya. This work is my final assignment in college.

I took Kebun Binatang Surabaya (KBS) as my final project because the government, as the owner of KBS management in the future, want to change the image of KBS to be a different and better zoo than another zoo in East Java.

The first of all, a new logo is a must. Because as a new brand, a new face (logo) is needed as an identifier to the public. In addition, also as a reflection of the new vision and mission of KBS.
The logo is represent unique and playful concept. Why unique and playful? Unique because I want to create a different visual of zoo identity, it doesn’t have to say “green” or “organic” like the others zoo did and playful because I want to introduce KBS as a new concept of zoo with playful experience, not just seeing the animal, but feel the zoo environment with playful experience with this new identity.

So, here I combine two very different types of objects, the geometric objects (toy stacking blocks) and organic object (crocodile) to find a unique impression which for the moment in Indonesia, there is no zoo logo was inspired from this shape Read Less