Kathy Bernard's Creative Samples
Writing, design, blogging, communications/marketing planning and sales generation projects
Writing, design, blogging, communications/marketing planning and sales generation projects
Corporate, internal/external and job seeker communications, marketing, public relations and advertising leader/copywriter with experience in corporations, media, nonprofits/associations, and advertising agencies.
Expertise in counseling executives, developing advanced communication and marketing strategies, launching integrated public relations and social networking programs, and leveraging communication technology. Also experienced in TV/radio script writing, advertising copywriting, speech writing, events, promotions, development/fundraising, public speaking, blogging, branding, and design. Directed in-house teams and external agencies to produce award-winning, strategic communications and global blog.
First presentation slide for my popular Maximizing LinkedIn for Business presentation given often at trade shows, conferences, and corporations.
Example of WiserUTips.com blog post. The blog, which I created and author / design, has had more than 1.5 million page views and features more than 300 how-to articles regarding how to master ones career and LinkedIn presence.
WiserU Career System page from the WiserU web site. I wrote the entire web site and designed the site after an initial template was created. I developed the entire WiserU Career system, including writing and designing the 10 progressive module presentations and take action guides. Also video taped and edited the videos and published and sold the program through webinars, blog ads, and social media marketing.
Example of managing editor column for Enterprise Rent-A-Car's FREE ENTERPRISE magazine. The magazine and the department that I led that produced it won multiple awards of excellence from Dalton Pen, IABC, and the International Apex Awards.
Pages 1-2 of article I wrote about Enterprise Rent-A-Car's global expansion. To complete the assignment, I traveled to Europe, interviewed employee leaders, coordinated and or shot photos and designed the page layout.
Pages 3-4 of global expansion article.
Pages 5-6 of global expansion article.
Magazine mock-up I conceived and designed for Brown Shoe. Brown Shoe is now Caleres.
Contest Mailer - At Oldies 103-KLOU, I directed advertising, marketing and promotions, which involved frequent listener contests, concerts, live broadcasts and location remotes at advertisers' locations. This is an example of a mail contest which encouraged listeners to tune in to win up to $1003.
WiserU Career System page from the WiserU web site designed and written by me using a SquareSpace template. Conceived, wrote, designed, presented, and video edited the entire WiserU Career System (all presentations and related take action guides) and handled all promotion of WiserU and the WiserU Career System (including press releases, webinars, blog ads, and social media posting.
Led LHM's first rebranding in 25 years. This effort included selecting a branding agency, developing the logo, tagline, signage and convention and collateral materials, and creating and delivering presentations to the LHM board of governors to secure approvals. This one sheeter helped LHM's board of governors see how a unified brand identity could tie the organizations' dozens of programs and services together in a consistent and powerful way.
This chart shows the 10 communications channels that my small Employee Communications team handled to keep various internal people groups informed about company news and initatives. An overall communications plan ensured that all employee groups were consistently and effectively communicated with year-round.
Sample page from the Brown Shoe Internal Communications plan that I conceived, wrote and designed. Brown Shoe is now Caleres.
Another page from the Brown Shoe Internal Communications plan.
The new electronic version of the NAEDA Update e-newsletter. Prior to my putting together the new e-newsletter, it had been a simple Word document saved as a pdf. In the new format, I was able to add several advertising options which were very popular with our advertising clients. In addition to NAEDA, I've handled e-newsletters for Enterprise Rent-A-Car, Brown Shoe, and LHM. NAEDA is now EDA (Equipment Dealers Association)
NAEDA's Updated web site. I also worked with a web designer and an outside IT firm to transform NAEDA's antiquated web site. We added several advertising options and greatly increased valuable content on the site. In addition to NAEDA, I also handled web site content creation and management at Enterprise Rent-A-Car, Brown Shoe and LHM. NAEDA is now EDA.
NAEDA's new Advertising Media Kit -- In coordination with launching NAEDA's new web site and e-newsletter, I worked with our staff designer to completely revamp the company's media kit. The page featured pricing and information about our new web advertising options. NAEDA is now EDA.
