For this project I was tasked by Glasgow Design agency Good Creative to rebrand a children's juice drink, previously called Kate's Magic Potions. The brand was to represent the values of Kate, a real life mother.
Many features were applied as a result of research into the soft drinks industry. The carton was to be flexible as to fit around lunchbox items, the name was to be short enough to shout and be heard by parents and children and caps were preferred to straws so the drink could be resealed.
The brand offers a safe online presence where children can learn, have fun and connect with the brand even when not drinking the juice. The Kate's brand is also expandable and is open to future products such as healthy children's food, cook books, milk shakes etc.