Do You Know Kate? (online promotion with microsite competition)
- KATE MOSS FRAGRANCES, COTY, GCC
- Digital Strategy, UX, Creative Direction, Copywriting
For the launch of Kate's new fragrance we wanted to find a way to engage Kate's fans and incentivize them to sign up for her newsletter. Instead of a low engagement prize draw, we conceptualized an online board game challenging users to test their knowledge of Kate. Correct answers helped the user advance to the finish line more quickly. The leader board showed the best performances and helped encourage users to try the game again. The campaign was deemed very successful with average time on site being around 9 minutes and around 3000 new customers signing up for the newsletter.