CAPTURING THE SPIRIT OF KATE HUDNOTT: TYING TASTES TOGETHER
Inspired by the work of Devon-based drinks pioneer Kate Hudnott, Taxi Studio and illustrator Steven Noble have recently collaborated with Kate to create Hudnotts – a wickedly exciting range of flavoured spirits.
“This project was overflowing with craftsmanship and creative potential from the start,” says Creative Director Ryan Wills, “We immediately identified Kate as an ‘Alcoholic Alchemist’ and came up with a central proposition around ‘Tying Tastes Together’, allowing us to develop a beautiful brandmark from a single piece of rope.”
Taxi also developed a brand story depicting the Hudnotts range as an outpouring of Kate’s darker side – her Seven Deadly Sins. By way of an eclectic set of illustrations each individually created by Steven Noble in a scratchboard woodcut style, each ‘sin’ cleverly connects an aspect of the product and Kate’s passion for concocting liquid perfection.