Katarina Nyman designs lingerie that is best
described as romantic with an edgy and personal twist. After getting to know
Katarina and her products Planeta have developed efficient and strongly communicable devices such as a
new homepage, business card, gift box, signboard and hang tags to her new
Challenge: To strengthen the brand and position it correctly on the
premier market by developing a brand platform that it is coherent with the
Insight: To shift focus from Katarina Nyman’s shop towards an edgier
communication with focus on the products in the brand platform has made the
brand more credible on the premier market.
Result: With the
repositioned stronger brand Planeta Design have developed efficient and
strongly communicable devices that have brought the brand up to the level that
the products deserve.