Katarina Nyman designs lingerie that is best described as romantic with an edgy and personal twist. After getting to know Katarina and her products Planeta have developed efficient and strongly communicable devices such as a new homepage, business card, gift box, signboard and hang tags to her new identity.

Challenge: To strengthen the brand and position it correctly on the premier market by developing a brand platform that it is coherent with the products.
 
Insight: To shift focus from Katarina Nyman’s shop towards an edgier communication with focus on the products in the brand platform has made the brand more credible on the premier market.
 
Result: With the repositioned stronger brand Planeta Design have developed efficient and strongly communicable devices that have brought the brand up to the level that the products deserve.