Challenge
Create a word-of-mouth program to drive sales and trail for the Kashi TLC Fruit and Grain bars.
Target mom who is seeking nutritional benefits for her family and redefine what she thinks of as a snack indulgence. Kashi bars have Dark Chocolate and Pumpkin Pie flavors that sound sweet but are,
in fact, a smart healthy choice for snack time.
Create a word-of-mouth program to drive sales and trail for the Kashi TLC Fruit and Grain bars.
Target mom who is seeking nutritional benefits for her family and redefine what she thinks of as a snack indulgence. Kashi bars have Dark Chocolate and Pumpkin Pie flavors that sound sweet but are,
in fact, a smart healthy choice for snack time.
Solution
Using the idea that Fruit can taste like dessert we created a program that centers around fooling your sweet tooth. The Kashi TLC snack bar may taste like a dessert but the real fruit in each bar is a healthy benefit for your body. The Program consists of a sample mailer that held the bar in what looked like a sweets bakery box. The website concept was that of an actual sweet shop that allowed the user to learn about the sweet and health benefits of the product, leave a review, get a coupon and share the information with her social network.
Using the idea that Fruit can taste like dessert we created a program that centers around fooling your sweet tooth. The Kashi TLC snack bar may taste like a dessert but the real fruit in each bar is a healthy benefit for your body. The Program consists of a sample mailer that held the bar in what looked like a sweets bakery box. The website concept was that of an actual sweet shop that allowed the user to learn about the sweet and health benefits of the product, leave a review, get a coupon and share the information with her social network.
