We chose to promote the already well known norwegian salmon. As this is an already popular product in france, we decided to focus on a specific type of prepared salmon called Gravlaks. In addition to a standard package containing the usual sliced pieces, we also designed a longer, narrower package containing smaller slices ready to eat. The project was exhibited in france at Axe Sud, a french school of graphic arts and visual communication.
Karmøy Laks is a well respected producer of premium norwegian salmon. As told by the company profile at visitnorway.com: "It cannot be more special and it is not produced anywhere else - right here by the water's edge, using age-old methods and traditional recipes. Every bite tastes of professional pride. It takes 100 hours to finish the product: filleting, salting, drying, smoking and maturing. The taste tells it all."