‘Karigari’ is a Fashion Jewelry Brand manufacturing and specializing in High End Designer Earrings, Bangles, Bracelets, etc. using materials like Glass Beads, Austrian Crystals, Pearls, Kuuda Stone etc.
Karigari means Craftsmanship. The identity was designed keeping in tune with the originality and traditional nature of the product line and brand as well as infusing a contemporary touch to it so that it can cater to a larger demographic. The client required a Signature Style element - Hindi Language Symbol for 'Ka' - to be incorporated in the current identity along with modifying the type to suit the attributes of Indian Traditional yet Modern, Fashion Forward and Elegant.
Design Team - Surabhi Singh, Muthiah Kasi & Chetan Syal.