Kappa Sushi is a sushi food chain in São Paulo, with eight stores located inside shopping centers.
Japanese food restaurants in Brazil where at that time pretty much traditional Japan: black and red, kanji symbols and hard-to-read names.
The idea is a warmer and modern approach, focused on the present and colourful Japan and its healthy food. The creation of the sushiman character (which informs about the food and japanese culture), the menu icons, photography and art direction work together toward reducing the cultural distance between Brazil and Japan.
Japanese food restaurants in Brazil where at that time pretty much traditional Japan: black and red, kanji symbols and hard-to-read names.
The idea is a warmer and modern approach, focused on the present and colourful Japan and its healthy food. The creation of the sushiman character (which informs about the food and japanese culture), the menu icons, photography and art direction work together toward reducing the cultural distance between Brazil and Japan.
