Kappa is an Italian company specialized at the manufacture of sporting clothes and accessories. Created in Turin, Italy in the year of 1916 as sock and underwear manufacturer, the company reached worldwide proportions and is known for its Omini logo with the silhouette of a man (left) and woman (right) sitting back to back in the nude.

Commissioned by Kappa China, represented by Bloc Productions from Beijing, I was invited to propose and create a key visual for the new Kappa's advertising campaign, the key visual was to incorporate the different company's market fields (sporting goods and urban clothing), with main focus on youth consumers.

My role was to conceptualize an explosion of graphics around the Omini logo bringing all the themes togethers with an organic and motion feeling to the composition. The idea for the key visual was to be able to choose crops of the image and use them on different market pieces such as advertisements and point-of-sale promotions.
Read Less