- No one knows fabric better than we do
Choose The Laundry Expert
- To establish and educate consumers on a strong common theme that will unite all Kao Laundry Products which goes along the lines of ease and convenience while providing total satisfaction every wash.
- To encourage cross trial between existing Kao Bleach, Attack Detergent and Magiclean users.
- To depict Kao as a laundry expert that consumers can trust.