This project was made on the occasion of the Forniture Week 2010 at Triennale Bovisa, Milano.
I and my team created an animation video to advertise the new italian brand Kreaton. We studied a storiboard and we made a photographic set. Everything was made on owr own.
Kreaton Lamp is an object that changes the very idea of design as it is a lamp you can build as you want, brick by brick, according to your mood. In this way the custumer becames the subject who does design.
We wants to comunicate the idea of changement that this rapresents and that's why our head line is "Kambia, Krea, Kreaton" (Khange, Kreate, Kreaton).