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Bēhance

Kai & Zen for Toyota Denmark

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  • We proudly present Kai & Zen
     
    In order to allign Toyota Denmarks marketing activities we created two small, quirky and funny characters. There role are not so much to be salespersons, but to give Toyotas international campaign an ironic,
    down-to-earth and very danish twist. 
     
    (and therefore rather hard to translate, without loosing the pund)
  • The making of
     
    Kai & Zen were created with David Ebbesen's cool drawings and Frame's technical skills and endurance. 
    By the way, their names are derived from Toyotas keyword 'Kaizen' that translates into 'Everything can always be made better'.