- Kadam E-Commerce Site Redesign
- The project i was given was to help an e-commerce website improve it's image & help increase it's sales.
The company was struggling, had a lot of traffic coming to the site but no one was buying anything so I decided that research was needed with existing & potential customers, to get an understanding as to why sales weren't being made. It pretty much boiled down to the way the original site was presented & designed, it wasn't welcoming, fashionable or user friendly. So the designs you see below are all based off working around these problems, to create more of a 'boutique' in feel site.
The site has launched successfully & the sales have increased you can visit the the final site at http://www.kadamshoes.com