At the launch of iPhone 4 KPN added a social network game: The Network Challenge. The game is about being the strongest person in your own social network. The user gets four different assignments, all with a different theme: speed, reliability, reach and capacity.
To be the best, a good social network is essential. For example: the competitor has to find a certain place in The Netherlands. The sooner he gets there, the more point het wins. The price? KPN gives the 50 best social networkers an iPhone for free.
The Network Challenge is split in four different components (the assignments). Each part goes live when the assignment starts, so it’s time bound. Emotion and tension are the keywords to take the user on a social network adventure. Trough shading, refine interaction and animation, funny instruction videos and exciting music, this game is really an online experience