Design comps created as one deliverable for KOSS Striva wi-fi headphones and earbuds. The idea was to visually express the power of connectivity and value of being able to take your soundtrack wherever you go. And, show it in a way that felt fun and relevant to each respective target persona. Before these initial studies were designed a comprehensive brand platform was developed which included positioning, naming, identity (example below), personas, voice guide and marketing messaging.

Brand Strategy, Creative Direction, Copy Direction and
Design for Hanson Dodge Creative

Additional Design by Damian Strigens and Maxx Valenti
Photography by Brad Rochford
Retouching by Amy Jarvis