- An American ad campaign for a menthol cigarette which started out exciting with McFaulstudio art direction but fell head first into mediocrity when too many c(r)ooks got involved. Here is simply the beginning of a 6 month journey back in 2008. I vow never to work with cigarette brands ever again. Actually, I swore I never would before this...but something must have twisted my arm. Can't think wh$$$t? Never again!