Client: Kontakt Organizacije Civilnog Društva - Civil Society Focal Points
Project tasks: Print Campaign
The project task was to create and manage activities for the advocacy campaign of the KOCD organization. Main goal of the campaign was to raise awareness of the people for the topic of budget control and public spending. Budget was limited, and the focus was to promote the project all over the country. We decided to create two main parts of the campaign, the print and the web one. Whole idea was to encourage people to send letters to decision makers, demanding better budget control and expressing a right to know any information regarding this subject. Plan was to get people involved with print material that only had "visit kocd.org
" written all over it. People visited website in huge numbers, they could watch the video which was made for the occasion, with storyboard, illustrations and animation done specialy for the project. Design of the campaign was based on the branding and visual identity previously created by de:work. Every aspect of the identity was well balanced and respected. Production of the campaign, control of the print material and programming/animation/sound overlooking was also part of the project plan, as well as coordination of all the parts. Contracting young people from different social groups for the production and realization was an important part of the project.