Branding, logo, lookbook and business card for Knot, a new concept clothing brand.
Knot is about creating longer and meaningful relationships with clothes through quality and design, to finding value beyond the ephemeral and momentary pleasure, and to shape your identity in strategic decisions while contributing to a less materialistic lifestyle.
The manner in which the garments will be identified will be with a cord, which refers to the timeline. When a costumer buys a garment, a knot will be made as a ritual, forming a timeless memory. The same way you tie a knot in your handkerchief to remember, the knot in the cord is a reminder of why you bought the garment, symbolizing that you do not want to forget about the piece.
The identification cord will be placed in different places of garments, and it will be also function as a personal statement. The owner will show his lifestyle through the conscious choices he makes.