- Everybody’s Got The Chance TVC 30"
This time something in stop-motion. This is from year 2004. My first TV commercial ever. It was featured in Luerzers TV Archive DVD (First ever advertising from Baltic’s in Luerzer's) and won Silver Hammer in Baltic ad fest Golden Hammer.
During production i almost burned down my studio. Agency creative director was mentally close* to hara-kiri** execution in front of our Liberty statue. But somehow everything managed to turn out quite well.
Kulturkapital Fonds, the Latvian institute for the fostering and promotion of culture, uses this spot to demonstrate the support it gave last year to 2,500 artists. To the „Everybody’s got the chance” tagline, we get a mixture of stop-motion collage of an animated artist figure and constantly repeated text inserts. These describe the situation of the „sad artist, no money” who, thanks to the „strong eye of state,” is finally, to the joy of all and sundry, able to realize his idea to produce „big art”- as depicted in the shape of huge light bulb.
*Mentally Close [Lat., = mente perago letalis] - Sigmund Freud defines it as a fluid, psychosexualy ecstatic, furiously-controlled state of mind in the morning before delivery deadline. Well, at least that is what Ēriks (CD) told me.
**Hara-kiri [Jap.,= belly-cutting], the traditional Japanese form of honorable suicide, also known by its Chinese equivalent, seppuku. It was practiced by the Japanese feudal warrior class in order to avoid falling into enemy hands.
Director, animation, illustration, graphic design: Gints Apsits
Firefighter: Gints Apsīts
Agency: MOOZ!, ZOOM!
CD: Ēriks Stendzenieks
Sound: Kaspars Bindemanis
Client: VKKF (State Culture Capital Foundation)
Awards:Silver Hammer in Baltic Advertising festival Golden Hammer
Press:Luerzers TV Archive DVD