Reversible banner ad
- This banner reads from top to bottom... then from bottom to top.KIVA is a non-profit that helps individuals around the world give and receive small loans. This was intended as a pro-bono piece, with voiceover.We wanted to take a judgement that someone might have—a knee-jerk reaction towards the borrowers—and turn it around. Often prejudices are unconscious. Bringing them to the surface can inspire people to reconsider.