KICKTV FIFA14 Subscriber Cup Graphics Package

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The KICKTV FIFA14Subscriber Cup is a tournament open to all subscribers to the KICKTV Gaming channel on Youtube. WIth the initial stages of gameplay taking place on the Virgin Gaming platform the sixteen finalists will qualify to compete for one spot in The KICKTV FIFA14 Invitational to take on the best FIFA14 players in the world, in addition to a prize package from gaming and soccer-oriented sponsors. Subscribers would play on the system of their choice, XBOX360 or Playstation 3; the final sixteen would be made up of eight XBOX and eight PS3 players.

The tournament required both static and animated pieces, with no 3D, such as:

Intro

Brackets

Standings

In-game screen elements

Two Boxes

Versus and Bio screens

Re-skin of recap show elements

Web Banners/Ads

Needless to say there're a lot of parts to this one all created by myself over the course of a month. In the end the system breaks down into three parts: XBOX only (green and white logo), PS3 only (blue and white logo) and info from the Subscriber Cup "Gods" (dark red and full-color logo). Players names always appear on the red "subscribe" buttons. Depth and shadows are added only in info and videos from the Subscriber Cup "Gods" individual systems stay flat with one color logos.

Evolution of the logo design.

Final logomark with assymetrical flag design and gaming system badges.

Two-color and one-color logos.

XBOX and PS3 system badges from the flags.

All shading on the logo was done in Illustrator and Photoshop.

Initial concept art based original art direction taken a little bit further than intended.

Even while coming up with the logo I knew that the entire project had to be one whole system that had its own language that was easy to follow across the various pieces. Once in place that language would allow for any additional assets that weren't originally considered to be created with a fair degree of ease.

Initial storyboards for the intro animation. The idea being to visually explain how the tournament worked.

Storyboards for intro animation, my original vision didn't have so much text.

Get's a good bit of rotation before it breaks.

The colors were not an original part of the system but developed from a second idea, a remix of assets already created, for the intro animation after the first didn't work. The first idea was a too dark and by using colors based off of each game system's branding some energy, and contrast, was added that had been missing.

Rankings table, it was possible to make it to the final sixteen without winning the most games. This table was solution to simply show who qualified without showing how they got there.