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  • Since 2005, Sanrio (HK) Co. Ltd. organizes large-scale annual exhibition event which focused on the fantasy of their most popular character Hello Kitty. 

    Coming to their 6th exhibition event, "Ki-Beta" (Kitty Intelligence Beta) was entitled and signified with an iconic and intelligence "Robot K". Venue was designed as a maze which is a Sanrio Robotics Institute, letting visitors act as a researcher to create and equip their own Robot K by passing the intelligent training (interactive games).  

    Innoise has produced 3 animation clips for the event including 2 animations for introducing the story line of "Ki-Beta" and lastly the theme animation, which is also used as the TV Commercial for the event.