Keepers of the Coast is a nonprofit organization based out of St. Augustine, FL, which strives to keep the beaches of northeast Florida clean and free from harm.
Although Keepers of the Coast grew from startup; they began to lose market due to a lack of promotion from the organization. To address this challenge, the company decided to revitalize its image and secure its position among the community.
After eliminating Keepers of the Coast’s old mark, which conflicted with their message of “ensuring that the beaches will remain a beautiful part of our local environment” the evolvement of a new logotype was produced. The logo retains cohesion between residents and their surroundings. Such details implemented as having the typeface easily transferable to any type of material and still legible from near and far. The colors incorporated in the logo, educational signs, poster and awareness piece have a coastal feel, which ties Keepers of the Coast’s brand together.