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KDU x Sprite

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  • KDU x Sprite
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  • Working with acclaimed Agency Bartle Bogle Hegarty, The KDU was tasked with exploring the potential of Sprite’s visual brand language. Over 25 elite KDU members from around the world participated in the exploration.

    Brief

    Sprite is part of the prestigious Coke company, which is one of the most well-known brand in the world. Sprite was looking for inspiring print advertisements for the summer, which communicates the strengths of the brand well. As part of the KDU design society I was asked to create some very stylish, bright and highly illustrated advertisement with some humor.

    Solution
    In this case the deadline was extremely tight, I literally only had 1-2 days to finish my pieces and to present two more concepts. My priority was to communicate the brand as affectively as possible. As you can see the two illustrations I created are very bright, I only used two of the brands colours (green and yellow) and made sure the illustrations are full of energy. I tried to put some humor in the work with the colourful lips and tongues, while I kept the advertisement very fresh and young. When someone looks at these illustrations they immediately feel refreshed!