Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Bēhance

KD IS NOT NICE launch

  • 850
  • 70
  • 8
  • Nike

    KD IS NOT NICE

    December 17, 2012

    Everyone agrees that Kevin Durant is the nicest guy in the NBA. But while Kevin Durant the man is remarkably humble, quiet and likable, his on-court performances are merciless, astonishing and utterly dominant. No longer will KD’s off-court niceness overshadow the fact that his on-court game is anything but. KD is not nice.
     
    This campaign was launched as a guerilla marketing effort in KD's hometown, Oklahoma City. One night, five billboards, three projections, several street teams and 5,000 t-shirts and posters hit the city. This town loves Kevin Durant and we let them start the conversation.
     
    See also: KD IS NOT NICE: WHO IS KD? and  #KDISNOTNICE: the meme in my portfolio.
  • Copywriter: Nathaniel Friedman w/Josh Nelson
    Art Director: Lee Jennings
    Creative Directors: Guy Seese, Rob Thompson
    ECDs: Susan Hoffman, Mark Fitzloff
    Acount Team: Catherine Wolpe, Jordan Muse, Shea Jackson
    Client Contact: Steve Henderson
    Street Photography: Rob Lewis (Thanks Rob!)
    Studio Manager: Patrick Cahalan
    Project Manager: Sylvia Gutierrez
    Media: Josh Chang