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KCPR 91.3FM Rebrand

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  • KCPR 91.3FM Rebrand
    KCPR 91.3FM is an independent student-run radio station at Cal Poly State University in San Luis Obispo, California. The station prides itself on its loyal listener base and eclectic suite of music. I developed the new brand with longevity and adaptability in mind. I wanted the logo to be simple, flexible, and contemporary while still recognizing the rich analog history of the station.
  • vertical and horizontal variations: full color
  • vertical and horizontal variations: black and white
  • letterhead
  • business card
  • envelope
  • bumper sticker
  • coffee mug
  • sunglasses
  • t-shirt
  • website, mobile
  • website, tablet
  • website, desktop