KBP Radio Awards
The Philippine radio broadcaster’s association (KBP) recognizes great radio ads every year. Given the dwindling awards entries though, great radio seems to come few and far between.
So KBP decided to send creatives help with thinking up award-winning radio ads - the Radio Ad Antennanator! A wearable idea receptor for your head. It was hand delivered to ECDs with a product manual, safety instructions and KBP Radio awards entry forms and rules.
We got amazing retuens on the DM pack, with a more than 300% increase in awards entries and lots of love from the industry.