I designed a fictional brand and logo, Kaliber (Caliber), for a school assignment at NKF (Norges Kreative Fagskole),
Kaliber is a type of alcoholic beverage that you get on a hip flask. The small bottles are perfect to take with you on the inside pocket when you are traveling and/or hunting.
The product name, Kaliber (Caliber), was chosen because its associated with hunting.
Caliber is the inner diameter of a pipe, for example. a firearm. The Logo is a simplified deer head, with telescopic sight placed in the middle. The desire here is that it should be associated to both the product name Kaliber and hunting.