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K2 /// Channel Rebrand

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  • Concept: Game

  • This proposal is clearly linked to videogame.
    Smart, funny, ironic, creative.
    The whole design project comes from the peculiar perspective of many videogames.
    The visual comes also from challenging app as ruzzle, puzzle etc...
    The cubic boxes offer infinite chance to buiid shapes, objects and connections.
    A world of continuous change.

  • credits
  • Client: Discovery Switchover Media
    Supervisor: Alessandra Valente
    Executive Producer: Raffaella Roccella
    Creative Director: Tai Yuh Kuo
    Art Director: Valerio Bosi
    Designer: Pietro Parisi 
    Designer: Mario Ruggiero

    Sound Design: Carlos Zarattini
  • Logo Rebrand
  • Channel Color and Font
  • Graphic Element On Screen
  • Coming Next - Storyboard
  • Ident
  • Alternative Ident
  • Alternative proposal