K-SWISS / BRAND ADVERTISING
Redefined to be Defined
K-Swiss approached us and asked if we could provide retail strategy, design and some clever ideas for their new marketing initiative. After a couple of meetings, they signed us on as their AOR and design partner for all things youth marketing related.
From branding explorations to integrated campaigns, we worked on "redefining" K-Swiss so it was positioned in a way that the fickle actionsport and lifestyle industries would adopt and take a liking to. Our work was executed across multiple touch-points including retail, advertising, social media, events such as the X-Games and their online web presance.