wanted to heighten brand awareness and help push product sell-through over a
one month period. The concept was directed towards Paris’ more fashionable,
sneaker oriented customer base. The K-Swiss area reinforced not only the brand
identity of K-Swiss but also it’s history and core values. The space
communicated K-Swiss as a premium brand which stands for authenticity, quality
and a timeless approach.
area is a flexible showcase that can deal with the requirements of both product
sell-through and music oriented events.
the vernacular of tennis related objects; UXUS formed a shop out of “floating”
tennis rackets and an umpire chair. The tennis rackets also served as a
projection screen for images during music events.