"2009 Capital Campaign" 30 sec. PSA TV Ad., 4.5 min. Marketing Promotion
These productions were part of a local capital campaign initiative designed to raise funding for Junior Achievement and increase volunteerism. The 30sec. television commercial was used to drive viewers to a campaign specific website. From there an extended promotional piece (4.5 min.) detailed the impact Junior Achievement programs had on a 4th grade classroom at Pedersen Elementary School. The story tandems with the success story of a local junior achievement alumni with Principal Financial Group.
30 Second PSA TV Advertisement