While freelancing for Wunderman West in 2011, the digital team was given the fun and challenging task of creating a self promotion that showcased the company's creativity during the Christmas season. During the ideation stage, several ideas were presented and I was very excited to have my concept selected. The selected concept was an online Christmas music generator that would prompt people to like/share it through social media. We used the familiarity of madlibs to our advantage and created a muscial madlib generator. With this truly collaborative project, including an amazing programmer, we created a fun and interactive microsite.
Art Direction & Concept | Wunderman West Digital Team: Keith Barney, Herman Chaneco (chosen art direction), Emma Vallee
Flash: Nick Rickenbach
*Won Advertising Industry Self-Promotion Gold