Dr. Gavin provided a lot of background research on her personal philosophy, as well as symbols that meant a lot to her. These icons also had depth of meaning in the obstetric/ gynecological field; the focus was narrowed to a lotus. Representing birth, growth, and new beginnings, Dr. Gavin felt the lotus a perfect symbol of her company. Purple was chosen as the main color of the logo for its ability to soothe, as well as holding a balance between the vibrancy and motion of red, and the cooling, calming effect of blue. Read Less