CORPORATE CONCEPT AND IDEA
Julia Sultzer is a young woman making her dreams come true by establishing her own practice. The department of speech-language pathology is a very colorless and dull industry. Therefore we decided to create a lively and colorful design to stand out from her competitors.
The challenge was to create a experimental and a modern, attractive & versatile identity that would do two things:
1. Be catchy enough to attract attention in the beginning of her work as a freelancer
2. Develop a brand that was fresh to attract also the youngest generation of patients, but also kept its reliability to stand up to her competitors.
I hope you like it. Thanks for watching.