The organic cosmetic consumers are a niche market that is growing quickly with the industry struggling to keep up. Consumers are aware of green washing and recognizes the specific
ingredients that contribute to a natural product. They are making ethical choices as a
consumer meaning they are considering the social, ethical and environmental consequences
of their purchases. Jovita
aim to be the go to brand for people that prefer to use all natural based products in Australia and eventually in the international market.
Bamboo was the chosen packaging material due to its all round suitable features. The bamboo will stand out from any other product on the shelf but it is also strong, renewable, promotes healthy soil and biodegradable. It grows quickly - It is a friend of the environment - It is strong and durable