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  • Journey for a Better World
    Nike Better World
  • On March 19th 2012, Jason Lester left Niketown NYC to begin the Journey for a Better World. For the next 100 days, he'll be running and biking over 4,000 miles across the United States, relaying the Nike message that a better world starts with sport.

    Inspired by the Greetings from postcard and under the creative direction of Michael Spoljaric Vanila BCN created the visual elements of the journey.
    Motion video credits - Animation and production: Instrument