On March 19th 2012, Jason Lester left Niketown NYC to begin the Journey for a Better World. For the next 100 days, he'll be running and biking over 4,000 miles across the United States, relaying the Nike message that a better world starts with sport.

Inspired by the Greetings from postcard and under the creative direction of Michael Spoljaric Vanila BCN created the visual elements of the journey.

www.nikebetterworld.com/journey
Motion video credits - Animation and production: Instrument