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  • JouJou Toy Store - The Monsters Wall

    Our friends from StrucAxiom invited us to be part of one of the most interesting and challenged project we have been involved: The launch of a Toy Store calles Jou Jou inside The Grand American Hotel in Salt Lake City.
    Our task was the Art and Animation Direction of a wall Plenty of Monsters, that had to entertain, to frighten and to amuse to all the kids that enter the Store!
    It was a very ambitious and super funny project in which there were 10 monsters in different LED Screens hanged in a wall. The Monsters interact once a movement has been detected.
    With StrucAxiom initial concepts and an lot of had work we created 8 out of the 10 monsters, that it has stolen a lot of smiles!
    With only see the kids reactions in front the Monster Wall, We feel more Plenty than never! /

    Nuestros amigos de StruckAxiom nos invitaron a ser parte de uno de los proyectos más interesantes y ambiciosos en los que Plenty ha estado: El lanzamiento de una Juguetería dentro del The Grand American Hotel en Salt Lake City llamada Jou Jou.
    Nuestro labor fue la Dirección de Arte y Animación de una pared llena de Monstruos que debían entretener, asustar y divertir a los niños que entren a la Juguetería!
    Un proyecto super ambicioso y extremadamente divertido en el que 10 monstruos en diferentes pantallas de LED colgados en una Pared se movían al detectar la presencia de los nenes.
    Plenty creó 8 de los 10 monstruos, con concepts iniciales de StrucAxiom y un arduo trabajo que nos ha robado muchas sonrisas!
    Con solo ver la reacción de los chicos frente a la pared interactiva, nos sentimos más Plenty que nunca!
  • Kids Reactions:
  • Backstage:
  • Credits:
    Directed by:

    Art & Motion Director:
    Pablo Alfieri

    Character Design:
    Stuck Axiom, Elda Broglio, Gabriel Fermanelli & Pablo Alfieri

    3D Backgrounds Design & Modeling:
    Elda Broglio, Adnres Reisinger, Juan Martin Miyagi & Pablo Alfieri

    2D Character Animation:
    Grabriel Fermanelli

    3D Character Modeling:
    Daniel Bel, Leandro Giorni, Ruben Stremiz & Estudio Ronda

    3D Character Animation & Rigging:
    Daniel Bel, Leandro Giorni & Ruben Stremiz & Estudio Ronda

    3D Lighting & Rendering:
    Daniel Bel, leandro Giorni, Ruben Stremiz & Estudio Ronda

    Edition & 2D Animation:
    Sebastian Curi

    Compositing & Postproduction:
    Sebastian Curi & Pablo Alfieri

    Inés Palmas



    The Grand America Hotel

    Bruce Fery

    Executive Director, Hospitality Communications:
    Susanne Maitzen

    Stuck Axiom

    Executive Creative Director:
    Brent Watts

    Art Directors, Character & Background Design & Illustrarion:
    Destin Cox & Lee Guile

    Heather Holt-Lister & Brad Kelly

    Production Company:

    Creative Director:
    Jon Minori
    Instalation Set Up:
    We Like Small

    Principa Developer:
    Mike McNamara

    Technology Director:
    Paul Solomon

    Development Director:
    Corey Hankey

    Craig Ruksznis

    Custom Framing

    The Second Artist:
    M. Scott Gradner

    Brushworks Gallery:
    Darryl Drage

    Matt Austin & Jon Minori