- Josefinstrid SS12
Art Direction & Design for Lookbook and catwalk show
- As well as Art Directing the photoshot we also designed the lookbook. We wanted to show a process, as this was something important to our client and her work. So we bound it with an open spine, the gradient is an image of a textile print rather then digital and it is printed on two different stocks, just to make it a bit more tactile.
Invitations for the Josefinstrid SS12 show Sulfur at Stockholm Mercedes-Benz Fashion Week and brand imagery can also be seen.